SEO Basics

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SEO Basics


with kelly heard of ambition digital
wednesday, june 28th, 6-9pm


This is an intimate class of 8 students. 

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About this class:

Optimizing a website for search goes well beyond “I want to rank for ______” -- there are a few fundamentals that need to be in place before it can rank highly for a business’s most targeted keywords. In this class we’ll walk you through the basics of understanding how search engines work, explain terms like on-page, off-page, and ‘black hat’ SEO, the importance of building great content, developing a sound link-building strategy, how to research keywords that are most relevant to your customers, Google Search Console, and more.

This class is ideal for small to mid-sized business owners and bloggers, both professional and amateur. We also welcome old-school marketing and agency folk (C’mon now, you know who you are. No need to be shy. It’s all good.) who want to get up to speed on SEO.


Kelly Heard is the CEO and Principal of Ambition Digital. She is a digital marketing consultant who holds several Google Analytics certifications and consults widely on SEO and web measurement. Also web developer, Kelly brings technical expertise to enhance the application of both SEO and Google Analytics for clients in numerous business sectors, with a focus on small to mid-sized businesses. Her years of marketing and brand management experience gives clients an executive-level understanding of how their websites should support their business objectives.  /  twitter  /  linkedin


All events are held at Ink + Mortar's Old City studio: 123 N 3rd street, 2nd Floor, Philadelphia, PA 19106


We do not issue refunds, but we are happy to transfer your ticket to someone else if you're not able to attend. If you need to transfer your workshop enrollment, please contact us at to set up a transfer.